Hey there, welcome to JB Elliot!

We are a community-driven women’s clothing boutique specializing in classic and contemporary style and elevated, everyday fashion. We are committed to always bringing you the latest trends and the most unique styles that blend quality, comfort, and style. Our store is a happy place to be! From moms, to young professionals, to grandmas, and everyone in between, we are passionate about empowering women of all ages to feel confident, to have fun with fashion, and to celebrate who they are.

Jenny Kaiser

Founder + Owner, Mama, Wife, Fashion Guru, and the Very Definition of "Midwest Nice"

A longtime lover of fashion and retail, Jenny is the founder and owner of JB Elliot. After owning boutiques in South Dakota and Minnesota, Jenny opened a fresh concept, JB Elliot—a nod to her son’s name—in Fort Collins, Colorado in 2018. Originally from North Dakota, Jenny is “midwest nice” through and through. She loves getting to know customers on a personal level and creating genuine connections and friendships with the women that come into the store. Outside of JB Elliot, you can find her running her three kids around, spending time with friends and family, and enjoying the outdoors.


Meet Lisa! Our sales team lead!


Meet Abbie! Our operational manager!


Meet Kacey! Our social media manager!

We hope you have fun exploring our racks, whether in person or virtual, and if you need any help, we’re here for you!

If you’re shopping online, feel free to reach out with any questions. Please note that we do have more in the store than we do on our site, so if you’re local, pop in and see us!

We’d love to meet you!