Hey there, welcome to JB Elliot!

We are a community-driven women’s clothing boutique specializing in classic and contemporary style and elevated, everyday fashion. We are fiercely committed to keeping things fresh and current, always bringing you the latest trends and the most unique styles that blend quality, comfort, and modern sophistication.
Our store is a happy place to be! Whether you place an online order or walk through our doors, we hope you have fun, find something you love, and feel a sense of community and belonging.
Our customers truly mean the world to us and we often think of them as good friends more than anything else. We want to get to know you, connect with you, laugh with you, and celebrate your life events with you! Life is full of highs and lows and we want our store to be a source of joy and inspiration that supports you through it all.
With a wide range of styles, price points, and brands that cater to different ages and lifestyles, our clothes are versatile, current, and designed to keep you comfortable and chic all day. From moms, to young professionals, to grandmas, and everyone in between, we are passionate about empowering women of all ages to feel confident, to have fun with fashion, and to celebrate who they are.

Jenny Kaiser

Founder + Owner, Mama, Wife, Fashion Guru, and the Very Definition of "Midwest Nice"

A longtime lover of fashion and retail, Jenny is the founder and owner of JB Elliot. After owning boutiques in South Dakota and Minnesota, Jenny opened a fresh concept, JB Elliot—a nod to her son’s name—in Fort Collins, Colorado in 2018. Originally from North Dakota, Jenny is “midwest nice” through and through. She loves getting to know customers on a personal level and creating genuine connections and friendships with the women that come into the store. Outside of JB Elliot, you can find her running her three kids around, spending time with friends and family, and enjoying the outdoors.

Keenan Zeller

Store Manager, Social Media Master, Yoga Instructor, and Dog Lover

Born and raised in Telluride, Colorado and now living in Fort Collins, Keenan is our store manager and handles all things social media, marketing, and photography. With a kind heart, a contagious laugh, and the unique ability to connect with everyone that walks through our doors, Keenan brings a creative zest and fun energy to the team. When she’s not in the store, you can find Keenan teaching yoga, spending time with friends, or doing calligraphy and design—almost always with a coffee in hand.

We hope you have fun exploring our racks, whether in person or virtual, and if you need any help, we’re here for you!

If you’re shopping online, feel free to reach out with any questions or to set up a complimentary styling session over Zoom. Please note that we do have more in the store than we do on our site, so if you’re local, pop in and see us!

We’d love to meet you!