Meet Jenny

Our Brand Story

Hi! I’m Jenny, the owner of JB Elliot. Fashion and retail have always been part of my story. From my early days on a buying team at Target Corporation, to owning boutiques in South Dakota and Minnesota, and  bringing JB Elliot to life here in Fort Collins - it’s been a wild, wonderful ride. And honestly, I’ve loved every minute of it!

In 2018, JB Elliot started with a simple idea: to create a boutique that’s just as much about connection as it is about clothing. One of the best parts of this journey are the incredible women I get to meet. What starts as a quick chat about an outfit often turns into something deeper - real conversations, shared laughs, and friendships that go far beyond the fitting room.

When I’m not at the boutique, I’m usually doing what a lot of us are doing - juggling life, work, and family! I’ve got three amazing kids who keep me on my toes, and I love spending time with friends, soaking up the Colorado sunshine, and finding moments of calm in the chaos.

JB Elliot is more than just a shop - it’s full of heart, built by a hardworking (and pretty amazing) team, and fueled by a deep love for what we do. If you haven’t stopped by or checked us out online yet, we hope you will. We’d really love to meet you!

And to all our amazing customers who’ve supported us through the years - thank you so much for being part of our story! Seriously, your love and loyalty mean everything to us. We’re really grateful you’re here, and we can’t wait to see what’s next -  together!

XO,

Jenny